The system, which was is already being used by the Housebuilding side of Vistry Group, is designed to make the customer and client experience as smooth and convenient as possible.

Those who took part in the event were given a series of presentations on how the Keys system can be utilised across many different parts of the business from sales to marketing through to customer service.

The presentations were delivered by colleagues from Vistry Housebuilding who are already using Keys.

The system, which has been developed to meet the requirements of the Vistry customer journey, means users can have quick and easy access to important reservation details and documents at any time.

Keys will also make the sales process, from beginning to end, much more flexible and easier to manage and monitor.

It means that everyone involved will be able to keep track of transactions and access important documents at all stages of the process.

Importantly, for Vistry the system will allow different parts of the business to have access to more data and information than ever before.

During the briefing experts explained how the system can be used to support and shape marketing and to improve and target customer service for private customers and clients.

Suppliers and other partners will also be able to communicate directly with different parts of Vistry through Keys.

The roll-out has already taken place in Vistry Partnerships South West and will continue across all business units over the next two months.

Training sessions for colleagues affected by the changes are taking place over the coming weeks.

A team of IT experts, project managers, customers service specialists and sales consultants has been set up to oversee the complex and demanding project.

Debbie Hulme, Vistry Group customer experience director, said: “As a business we are going through a period of enormous change and the implementation of Keys is one of the changes to the way we operate and interact with our customers and stakeholders.

“The reality is that customer expectations, in whatever field you operate in, are continually increasing.

“That means that no business can afford to stand still. If we are not continually improving our services and the way in which we deliver them then we will get left behind.

“Change can be demanding and challenging but the best companies are the ones that embrace new ideas and technology and are always looking to move forward.

“Keys will be a game changer for us and will give us the opportunity to deliver an even better service to our customers.”

For more information, visit vistrygroup.co.uk.