Our strategy

Our highly skilled and diverse workforce is one of our most critical resources and differentiators. We will continue to create an inclusive environment where all our people can thrive, develop and excel. This will enable us to attract, develop and retain the best people.

To maximise the significant growth opportunity within the partnerships market, our business will be closely aligned with the needs of our existing and future partners to position us as the partner of choice. As a Strategic Partner of Homes England, we also benefit from long-term funding that brings certainty to our delivery and confidence to our partners. Consistent delivery across multiple tenures with flexibility in procurement routes and grant funding will enable us to expand the number of partners that we work with and deepen those relationships.

Increasing the number of new homes we deliver will drive our revenue growth and returns. Our Partner Funded sales provide strong forward visibility, allowing us to maximise our build rate through standardisation of product and processes, centralised procurement and greater use of timber frame manufacturing. These will enable us to step up our output whilst maintaining quality of build and high standards of health and safety.

Creating sustainable homes, vibrant communities, and delivering lasting social value is at the core of our operations, and we will continue to succeed by placing people and communities at the heart of our decision-making processes. We will ensure we meet all Future Homes Standards and remain at the forefront of innovation and housing solutions.

Our Partnerships model enables us to operate with a shorter land bank than traditional housebuilders and we are targeting a reduction in our land bank length. The Group will need to secure a significant amount of land to meet its growth ambitions and will utilise the competitive advantage that our model brings including a lower margin hurdle, strong relationships with public land owners, and our track record of delivery.

Our model is returns based and achieving an industry leading ROCE is a key priority. Our Partner Funded sales, which make up c. 65% of our total unit sales, are significantly more capital efficient than Open Market sales. Our partners typically acquire their share of the land at the beginning of the project and fund the build in stages as work progresses. Maintaining a shorter land bank with a greater proportion of controlled land will also drive return on capital.